Never Stop Learning

Creative & PR Manager

Who Are We? 

Founded by Orenda, Taleemabad’s mission is to provide high quality education leveraging technology. So far we’ve made great headway – our team is now 100 members strong, and we’ve directly impacted the lives of more than 9 million children across Pakistan. Here’s how we did it:

  1. Brought together animators, designers, teachers and curriculum developers to create a cartoon series by the name of Taleemabad. Taleemabad is set in an imaginary city, where our characters get into all sorts of (mis)adventures with one sole objective: to get children to learn while having fun. Watch a sample here. Read details about our approach to building children’s media here. The series is now broadcast on national television, and viewed by more than 8M+ children every week according to PEMRA.
  2. Brought together teachers with developers and tech enthusiasts, and created a game-based learning platform for android phones (called the Taleemabad Learning App) which has now reached 1M+ households, with a rating of 4.4 on Playstore!
  3. Launched School vertical (details here), where  we empower entrepreneurs to take our approach and build a truly progressive, modern school at an affordable fee. It’s fun to be in Taleemabad, you should visit one soon. We plan to build 100+ of these in the next year, taking incredibly engaging learning across the country. 
  4. Our work has gotten us recognition from the Queen of England, a feature in the New York Times , Forbes magazine and most recently we became the 3rd company to win WISE Award. We’re going places in the next few years, and we want you to join us on the journey. 

Why Us?

  • Orenda is an exciting and diverse place to work, earnestly built by an enthusiastic, future-oriented, and zealous bunch of people. 
  • We offer a close-knit, amicable and high-recognition culture where our people are valued members of the organization and a key contributor to society, owing to the meaningful work they do. 
  • Truly believing our employees to be our biggest asset, we empower everyone at any level to initiate and bring about real advances in transforming the education sector of Pakistan.

The Creative & PR Manager will be looking that Taleemabad’s brand for all the stakeholders and leading the campaigns from planning to execution. The role will be evolving however key requirements are as below:

  • Ideate, develop and execute Marketing campaigns for Brand, School Owner and Parents (Concept, Script, Overseeing Execution)
  • Oversee the Marketing design and production team for content creation 
  • Work with agencies and other partner to execute offline marketing, events and PR
  • Work closely with Growth function to put effective content on the ads 
  • Oversee the Social Media content 
  • Partner with bloggers, influences, newspapers, to ensure that Taleemabad’s work and achievements are being shared in a timely manner
  • Ensure that the brand is represented in a uniform manner on all platforms
  • Work with Product team to create campaigns and release the updates around Product launch to various stakeholder
  • Look after the content to keep stakeholders engaged (newsletter, SMS campaigns) etc.

The Ideal Candidate 

  • Bachelors in Marketing, Communication and Media Studies, Advertising
  • 2-3 years in the industry (having experience in young company, start-up, agency)
  • A strong portfolio of creative work, campaign execution, and PR
  • Preferred Adobe Suite –  Illustrator, Photoshop, Premiere or Aftereffects programs
  • Understands Pre and Post Production, and creating and executing campaigns
  • Ability to work methodically under pressure in a fast-paced environment, while maintaining high standards and meeting deadlines.
  • Producing idea based designs that inspire great copy. Ideating as a team – the mindset that copy and design together make for a solid idea.
  • Strong communication skills and the ability to work just as easily in a team environment as you can autonomously.
  • Curiosity to understand the target demographics and develop material accordingly
  • Ability to provide and receive feedback, and support and sharpen the Marketing briefs by not being afraid of asking the right questions
  • Strong written and verbal skills in English and Urdu
  • Experience working with digital products that require combination of educational and “fun” content

Location: F-11/2, Islamabad

Perks

  • The opportunity to engage with industry experts and prodigal award-winning young talent 
  • The freedom to influence organization-wide strategy and to set the future direction of the company 
  • The rare opportunity to directly impact the education of millions of children in Pakistan
  • Market-competitive salary package 

Note: This job advert will close as soon as sufficient applications have been received. Please apply for this job as soon as you can, if interested. The shortlisted candidates will be contacted within 8 working days of closure of the position.

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