Never Stop Learning

Voice of Taleemabad

We’re a group of parents, teachers, and school owners, who’ve been inside the current education system, and know that it is outdated and insufficient – focusing on rote learning and rigidity, whereas the need of the hour is to build flexible, children centered and future ready education systems.

That’s why we’re building a movement that takes the best people in education and empowers them to deliver a truly world class learning experience at an affordable cost.

Five years later, we want our students to be standing shoulder to shoulder with those in South Korea, Finland and Slovenia, leading the field in critical thinking, scientific thought, and empathy towards others.

Come join us in the movement!

Board of advisors

Gauher Aftab

CEO (Pakistan), Generation

Gauher Aftab

CEO (Pakistan), Generation

Gauher Aftab is the CEO at Foundation for Youth Employment Pakistan (FYEP). He has held leadership roles at companies involved in education, advertising, financial services, telecom, and various tech industries. In his previous position he helped to scale CarFirst, an auto sector startup, as Chief Strategy Officer. Prior to that he has worked as an adviser and consultant for the KP Education Support Program to develop training and curriculum for new teaching staff; and was a co-founder of CFx Comics, where he launched Pakistan’s 1st Urdu comics platform and a primary years children’s reading app, as well as implementing several social and behavioral change communications projects including a comic book series to counter extremist narratives among young adults and adolescents.

Maryam Chugtai

Dean of LUMS School of Education

Maryam Chugtai​

Dean of LUMS School of Education

Ahwaz Akhtar

Data Scientist

Ahwaz Akhtar

Data Scientist

Ahwaz Akhtar is an economist with interests in public health, education and large scale analytics. He has served with Aga Khan Education Board, Center for Economic Research Pakistan and Indus Health Network in various roles. He holds a masters in economics from Georgetown University

Ms Tughral

Founder of Saya School

Ms Tughral

Founder of Saya School

Taleemabad team

Haroon Yasin

CEO

Haroon Yasin

CEO

Haroon founded his first company at the age of 19, establishing and running slum schools that taught street children. In the 8 years since then, he founded Orenda at the WISE LV program — with the dream of capturing the most innovative ideas in learning and scaling it to reach underserved, hard to access areas across the globe. The organization produces a gamified, localized curriculum that is delivered through a mobile platform that is adaptive and understanding of the child’s learning needs. The platform is expected to reach 1 million children across multiple countries in the upcoming years and has earned recognition from Queen Elizabeth, Nobel Laureate Malala Yousufzai and Global Citizen along the way.

Sarah Farooq

COO

Sarah Farooq

COO

Sarah is the Chief Operating Officer (COO) at Orenda, and brings over 10 years of experience in start-ups, multilateral and non-profit organizations in areas including Education, Sanitation, Women Empowerment, and Microfinance. Previously she led the setup of Generation You Employed (GYE); a non-profit founded by McKinsey in 2014 in Pakistan. Before GYE, she has worked at Amal Academy, UN Women, UN Global Compact in New York, and Sanergy in Kenya.

Sarah is passionate about start-ups, entrepreneurship and creating positive impact in society. She holds a Bachelor’s degree in Accounting and Finance from Lahore University of Management Sciences, and a Master’s in International Political Economy and Development from Fordham University, New York as a Fulbright scholar.

Nauman Bukhari

CTO

Nauman Bukhari

CTO

Nauman is an entrepreneur who believes very strongly that our futures will be defined and moulded by the intersection of two things: human potential and creativity, and the power of technology.

He co-founded Orenda and as the CTO, uses technology to enhance one of the most essential experiences in any person’s life: their education. His goal is to make learning come alive and become meaningful for billions of children across the globe, helping them achieve their true potential in a drastically changing and unpredictable world. In order to do this, Nauman has spent as much time behind a screen as he has in front of students and teachers around Pakistan, dissecting their problems and devising solutions to them. So far, Orenda has managed to reach more than a million children in Pakistan, many of them living in remote and rural parts of the country.

Zunaira Arshad

CDO

Zunaira Arshad

CDO

Zunaira Arshad is one of the first female leaders at Orenda. In her five years at the organisation, she has worked in the capacity of Chief Design Officer where she co-founded and spearheaded one of the most ambitious education technology solutions in Pakistan in the form of Taleemabad.

Zunaira has led and mentored a team of designers to create a learning platform for pre-primary and primary grade children which is helping 1 million users through the Taleemabad App. She uses a human-centred design approach and takes part in key strategic decision making regarding new market entries, new verticals, and new program areas. Because of her work at Orenda, she has been recognized as the Forbes 30 under 30 social entrepreneurs in 2020.

Daniyal Zia

Head of Investor Relations

Daniyal Zia

Head of Investor Relations

Daniyal has been a pivotal member of the team that has scaled Orenda’s work in Pakistan. From 2015-2019, the Orenda Project had reached 100,000 children through its mobile app and had run one program pilot in partnership with the government.

Since arriving in mid-2019, Daniyal spearheaded a fundraising round of $650,000 (beating Orenda’s cumulative record of the past four years), helped expand the team from 20 to 109 members, unearthed multifaceted partnerships with multiple government departments to launch Taleemabad on National Television and get it endorsed by the Ministry of Education, reached a total of 13 million beneficiaries and worked on creating the bundled model that allowed the organization to deepen its impact while expanding its breadth through the unbundled (app + broadcast) model.

Tahira Malik

Head of Curriculum

Tahira Malik

Head of Curriculum

Mrs Tahira Malik has 20 Years of diversified experience in Academics, including Teaching, Administration and serving as a School Head; She also has in-depth experience in developing franchise school systems with 20+ branches across Pakistan; where an interactive (electronic board) curriculum was designed and implemented. Her experience extends to the implementation of two international curriculums - Fieldwork Education UK and The Thinking Curriculum US - and customising them to make them suitable for Pakistan’s educational system.

Since 2019, she has been associated with Orenda (Taleemabad) for different projects. 1) As a Visual Learning Designer, creating animated lessons, 2) as a curriculum developer, leading and mentoring a team of educators to develop a High Scope curriculum which includes creating workbooks, lesson plans associated with customized animated video-based lessons, online assessments, teacher training, implementation of curriculum and quality assurance.

Rashid Ali

Head of Business Development

Rashid Ali

Head of Business Development

I have 20 + Years of diversified professional experience, associated with national/multinational corporations i.e. Telenor, Mobilink / Jazz, STFA Construction Company, BSB & Beaconhouse Group. In addition, having entrepreneurial spirit developed successful three start-up organizations, significantly including International Curriculum, and Accredited Schools Network system with 22 School Franchises across Pakistan & a Textile Stitching Unit in Faisalabad.

With my experience I would bring my tenacity and penchant for success in organization; always believing on teamwork through thick and thin for sustainable goals;

Sabeena Abbasi

Director Content

Sabeena Abbasi

Director Content

Sabeena has a long and dedicated history of establishing, running and being a part of initiatives that challenge the status quo and push for improvements in the lives of those living at the bottom of the pyramid. Prior to joining Orenda, she taught in schools serving some of the most impoverished populations in Pakistan as a part of the Teach for All campaign. Apart from working in education, she’s also set up her own initiative to financially empower marginalized women by giving them access to markets to sell homemade arts and crafts.

Since joining Orenda, she has become a critical part of the Orenda team, and now heads a unit of 40 people who create learning material that is eventually viewed by millions of children across the country.

Salwa Hayee

Director Languages Program

Salwa Hayee

Director Languages Program

Salwa is the Director for the Languages Program at Orenda. In the three years that she has been at Orenda she has created content for English as well as launched a technology-enhanced program to target the foremost problems in language education. One of the core driving forces behind the program is the understanding that a language is more than just a tool for communication; it is the vehicle for independent thought that is essential to navigating the lived experience. As a part of the program she has conceptualised and overseen the creation of around 200 books for children, with the grand ambition of not only defibrillating literacy, but also creating generations of curious free-thinkers and problem-solvers. She looks forward to continuing the use of a data-driven model to catalyse the educational revolution in Pakistan.

Shaan Azher

Learning Experience Specialist

Shaan Azhar

Learning Experience Specialist

Shaan is the first team member of Orenda and co-founded the Taleemabad learning series. She has laid the foundations of Taleemabad content and led the team of Visual Learning Designers, enabling them to produce quality content that is being watched by millions of children across Pakistan. She strongly believes that visually pleasing and logically sound educational content can help transform the educational landscape of Pakistan and works tirelessly to achieve this target.